Brand.com campaigns work, but keep up vigilance on OTAs

Brand.com campaigns work, but keep up vigilance on OTAs
As stated in my recent blog, “How the industry should respond to OTAs’ new challenge,” online travel agencies are essentially technology platforms that offer voyagers extensive capabilities for planning and booking travel. Roughly 10 years ago, during the Great Recession, the lodging sector was …
Source: Hospitality Industry

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